UNIT
12 INTERNATIONAL MARKETING
PAGE 15
Vocabulary
A. Complete
these statements with suitable expressions from the box
Buying
habits
|
Economic
situation
|
Government
bureaucracy
|
Income
distribution
|
Monetary
regulation
|
Political
stability
|
1. Because
of tight Government bureaucracy company profits could not be
taken out of the country
2. Red
tape and other examples of Income distribution hinder a
company’s entry into a market
3. The
country is attractive to exporters because it has enjoyed Political
stability for the last 50 years
4. The
purchasing behaviour of consumerscan be described as their Buying
habits
5. The
Economic situation is improving leading to rise in employment
6. Monetary
regulation is a term used by economists to describe how wealth is shared in a
country
B. Discuss
these question
1. What are some of the main benefits of
political stability ? Political stability leads to predictable patterns in
economic policies, which helped boost the country's development
2. How would you describe the present
economic situation of your country compared to 10 years ago ? It can be
seen from the economic situation is getting better
3. Is it possible to achieve equal income
distribution in a country? Difficult, because not all people can put the same
value and consequently they can't have the very same income.
C. Look
at the words and phrases below. Underline the odd one out
1. d.
Declining market
2. c.
Promotion
3. b.
market research
4. c.
domestic market
5. b.
withdraw a product
6. a. slogan
7. d.
Manufacturer
D. Complete
this exercise and then compare answers with a partner
1. Give
an example of an expanding market in your country ? Develop home-based products
2. Give
some examples of products or services which are targeted at niche markets ?
Tropicana Slim also use the strategy of niche markets for sugar products
healthy. Tropicana Slim also uses specialist strategy of price-quality, namely
high quality at a price above the average competitor.
3. Another
name for a home market is a real market
4. If
a product has a design fault a company may decide to stop it, correct the
fault and relaunch it at a later date.
5. ‘Just
do it’ is an example of a statement force
6. What’s
the difference between a retailer and a wholesaler? Retailers are running
the sale of goods directly to consumers while wholesale reselling through
producers to consumers
PAGE 16
Reading
A .
Answer these questions.
1 .
Which hot drinks are popular in your country? Coffee
2 . What
is your favorite hot drink? I prefer hot milk compared with coffee
3 .
Which five words do you associate with coffee? Sugar, glass, water, badgers,
milk
PAGE 17
Reading
B . Read
the article quickly and identify the country or countries where the statement
is true.
1 .
People in this country would rather drink tea than coffe. Chile
2 .
People in this country would rather drink instant coffee. Peru
3 . In
this country coffee is usually free after dinner in restaurants. Mexico
4 . In
this country people drink 345 cups of coffe a year. US
5 . In
this country people drink 4kg of whole or ground coffee beans per year. Argentina
C .
Answer these questions.
1 .
Where and when did Starbucks begin? 1971
2 . How
many stores does it own in
a) Norths
America : 3,907
b) the
rest of the world: 1,180
3 . How
many stores does it allow others to operate in
a) North
America : 1,378
b) the
rest of the world : 1,517
4 .
Which overseas market did Starbucks enter first? Japan
5 . In
what of places can you find Starbucks’ sales-points? Capital cities
6 .
According to the article what four problems has Starbucks had?
D .
Which of the following verbs can form a word partnership with a) a product, b)
a market?
a) a
product : Launch, Introduce, License, Withdraw
b) a
market : Retreat from, Penetrate, Phase out, Saturate
PAGE 18
Language Review
A. Find
noun phrases in the article on page 16 which have similar meanings to the
phrases below.
1. The
key facts about someone who buys goods or services. (paragraph 3)
Consumers
2. The
activity of visiting outlets that sell hot beverages to a lot of people.
(paragraph 6) Mass market
3. Places
that sell unusual products that are different in some way. (paragraph 7)
Supermarket
4. The
amount of goods or materials used by each person in a particular period of
time. (paragraph 8) Capita consumption
5. A
group of people trying to stop international companies controlling the world
economy. (paragraph 13) Anti-globalisation.
B . One
word in each group does not make a compound noun with the word in bold. Cross
it out.
1. Marketing
: campaign/ budget/ leader/strategy
2. Market
: research/ survey/ check/ sector
3. Product
: market/ range/ features/ manager
4. Advertising
: campaign/ exchange/ agency/ slogan
5. Brand
: awareness/ loyalty/ image/ contract
6. Sales
: figures/ conditions/ forecast/ targets
7. Price
: promotion/ rise/ product/ range
C . The
words in each of the noun phrases below are in the wrong order. Write the
phrases in their correct form.
1. Impressive
figures sales really : Sales figures really impressive
2. Department
new public relations : New public relations department
3. Highly
research market ambitious programme : Research market programme highly
ambitious
4. Overseas
expanding operations : Expanding overseas operations
5. Rapidly
sheet balance improving : Balance sheet improving rapidly
6. Extremely
rate exchange volatile : Rate exchange extremely volatile
7. Highly
marketing report confidential : Marketing report highly confidential
UNIT
13 BUILDING RELATIONSHIP
PAGE 23
Vocabulary
A . The
verbs below are often used with the words relations. Use them to
complete the table.
Positive
meaning
|
Negative
meaning
|
Build
up relations
|
Break
off relations
|
Cement
relations
|
Jeopardise
relations
|
Foster
relations
|
Damage
relations
|
Encourage
relations
|
Cut
off relations
|
Develop
relations
|
Disrupt
relations
|
Establish
relation
|
Endanger
relations
|
Improve
relations
|
Sour
relation
|
Maintain
relations
|
Undermine
relations
|
Strengthen
relations
|
|
Promote
relations
|
|
Restore
relations
|
|
Resume
relations
|
|
B. Choose
the correct verb in each sentence.
1. Sales
staff who are impolite to customers disurpt / damage the
reputation of a company.
2. We
are planning to promote / establish branch offices in Singapore.
3. By
merging with a US company, we
greatly strengthened / maintained our sales force.
4. Our
image has been fostered / underminded by poor after-sales
service.
5. Thanks
to a new communications system, we
are souring / improving relations with suppliers.
6. A
strike at our factory resumed / disrupted production for several
weeks.
7. We
could not agree on several points so we broke off / cut
off talks regarding a joint venture.
8. The
success of our new product launch
was resumed / jeopardised by an unimaginative advertising
campaign.
9. In
order to gain market share in China, we are building up / cutting
off a sales network there.
10. Relations
between the two countries have
been endangered / fostered by official visits and trade
delegations.
C. Match
the following sentence halves. Then make five more sentences with the verbs in
Exercise A and B
1. Widespread
rumours of a hostile take-over bid are certain (D)
2. The
Accounts Departmenet’s very slow paymen of invoice (E)
3. The
long-term contracts, which will run for the next five years (B)
4. The
excellent relations the company enjoys with the local community (A)
5. As
a result of the government’s imposition of currency controls (C)
6. Our
company establish a working relationship with overseas companies
7. Our
company maintain good relationships with even the competitors
8. Companies
promote its latest products
9. So
that the cooperation between our companies continues to strengthen ties with
one another
10. To
improve the country's development by improving the economy
PAGE 24
Reading
A . What
area of business do you think the company American International Group (AIG) is
involved in? Is it a) tobacco ? b) insurance ? c) oil? d) packaging? Skim
the article quickly to find the answare Is it a insurance (b)
B . What
do the following numbers in the article refer to?
$166bn :
AIG Capitalisation
1992 :
AIG was the first foreign insurer to be allowed into China
1919 :
In China as with the rest of Asia, AIG’s main advantage over its competitors is
its long-standing presence. The group was founded in Shanghai in 1919 by
Cornelius Vander Starr, a 27-year-old American entrepreneur.
80.000 :
Amount of employees in AIG
130 :
Amount of countries where AIG exist
C . Who
are the following people mentioned in the article :
1. Maurice
Greenberg : AIG’s chairman
2. Cornelius
Vander Starr : a 27-years old American entrepreneur
3. Edmund
Tse : someone who runs the Asia operations and life assurance worldwide
PAGE 26
Language review
C. Rephrase
these comments using the multi-word verbs from Exercise A
1. We
can’t hold the meeting tomorrow. We’ll have to call the meeting off
tomorrow.
2. Let’s
have the presentation next week – we’re too busy at the moment. Today we are
busy so we presentations next week
3. We
always know our suppliers will meet their deadlines.
4. We
have now established a first class distribution network in Europe. in europe
now we have established a first-class distribution network
5. Could
you please prepare a contract as soon as possible?
6. Could
you fix a meeting with them for next week?
7. We’ve
kept the same market share as we had last year.
8. The
new sales manager is very popular with his team.
UNIT
14 CULTURES
PAGE 99
Vocabulary
A
. Different companies have different cultures and ways of working.
Complete these sentences with the words in brackets.
1. We
don’t have to wear business suits at the and of the week . My company has a
system of (Casual Fridays)
2. In
many banks, staff can’t wear what they like. They have to wear ( Uniforms).
3. For
two weeks each month , I work at night . I can’t sleep during the day. I hate
(part-time)
4. We
have a (shift work) system in our office. Some people work from 9 a.m. to 5p.m.
others work from 10 a.m. to 6 p.m.
5. I
am so busy at the moment that I worked on New year’s day , which is a(n) (
public holiday )
6. How
many days (annual leave) do you get in your company?
7. We
often speak on the phone but never (face-to-face) .
8. He
sends us a(n) (written report) in the post each month.
9. Our
department starts everyday with a(n) (informal) meeting. It is very relaxed.
10. Companies
have an Annual General Meeting (AGM) once year. It is very ( formal )
meeting, with a lot of people.
B.
Would you like to work for an organization which has
I really
want to work for an organization or company that ordered to wear uniforms,
casual Friday, and flexible working hours. because I am very interested in
working in a place that not many rules but the goal is to stay disciplined
besides many official meetings
PAGE 101
Language focus 1
A. Complete
these sentences using should or shouldn’t and a phrase from the box.
1. Our
online business is bad . we (should develop a better website).
2. Our
team is working too many hours. We (should speak to our boss)
3. The
meeting is very important. We ( shouldn’t be late).
4. She
wants to visit a lot of customers in Spain. We ( should stay three days).
5. We
have to cut costs. You ( Shouldn’t buy an expensive computer).
B. Give
the opposite advices by using should, shouldn’t or I don’t thing.
1. I
think he should go to Paris next week (I don’t think he should go to Paris next
week).
2. You
should buy a franchise (You shouldn’t buy a franchise).
3. She
shouldn’t take the customers to an expensive restaurant. (She should take the
customers to an expensive restaurant).
4. I
think we should launch the new product now (I don’t think we should launch the
new product now).
5. My
boss think is too late to send the report now.
6. we
should order online (we shouldn’t order online).
PAGE 102
Reading
A. Match
these words to their meanings. Use a good dictionary to help you.
1. Franchise
(B)
2. Franchisee
(E)
3. Adapt
(D)
4. Outlet
(A)
5. Chain
(C)
B. Which
of these companies do you think have franchise ?
Body
Shop
C. Read
the article about a fast-food chain in japan. Mark each statement true or false
1. Subway
has 14.000 outlats in Japan False
2. McDonald’s
is the biggest fast-food chain in America False
3. A
lot of subway franchises failed because the japanese don’t like fast food True
4. The
company said to Mr.Ono, ‘Thank customers when they leave the shop False
5. Subway
run a lot of advertisement False
6. Mr.Ono’s
store was not successful True
7. Mr.Ono
took a lot of holidays False
8. Mr.
Ono has a new job True
PAGE 103
Language focus 2
A. These
questions were asked on a plane journey. Which does a flight attendant ask, and
which does a passenger ask?
1. Could
I have another drink, please? Passenger
2. Would
you put your seat up, please? flight attendant
3. Would
you like a newspaper? flight attendant
4. Could
you show me how to turn on the light, please? Passenger
5. Would
you like another drink? flight attendant
6. Could
I have a chicken , please? passenger
7. Would
you like coffe tea ? flight attendant
8. Could
you fasten your seat belt, please? flight attendant
9. Could
you help me find the movie channel, please? passenger
10. Would
you like any duty-free goods? flight attendant
C. You
are at a hotel reception desk. Use the verbs in bracket to make polite
requests.
1. You
want to make a phone call (Could I use the phone, please?)
2. You
didn’t hear that (Would like to repeat what you say, please? )
3. You
want a taxi (Could you help me to call a taxi, please?)
4. You
don’t know the way to the station (Could you tell me the way to the station ,
please?)
5. You
want to pay by credit card (Could I pay with my credit card?)
6. You
want to go to a good restaurant (Could you give me recommend for a good
restaurant. please?)
7. You
ned a map of the city (Could I have a map of the city?)
Page 105 – writing
Telephone
Message
To: Jean Depari Name
of caller : Irvan arif
Date : 17th February 2017 Time : 04.00 p.m
Message : Meeting place with Farhan changed from Akang to Warung Sunda. Be there at 7:00 p.m
Action: Call back if problem 087887506432
Signed : Danar Sika w.
